Cloud Storage Services: Converting the Free-Trial User to a Paid Subscriber

نویسندگان

  • Jie Yan
  • Robin L. Wakefield
چکیده

In this paper, we explore and explain the factors that directly or indirectly affect free-trial users’ willingness to subscribe to a paid cloud storage service (CSS). To this end, we emphasize the system usage construct and model it as a central construct and investigate both its antecedents and consequents. Data from 181 actual CSS users is analyzed to show that while cognitive costs and service uncertainty negatively influence free-trial CSS usage, the innovativeness of the user may mitigate these hindrances. Furthermore, while system usage has a positive effect on free-trial users’ willingness to convert to a paid CSS subscription, that effect is fully mediated by users’ perception of value toward the cloud storage services. We discuss the theoretical implications of our research model as well as the practical implications related to a free-trial CSS.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

RESCUE: Reputation based Service for Cloud User Environment

Exceptional characteristics of Cloud computing has replaced all traditional computing. With reduced resource management and without in-advance investment, it has been victorious in making the IT world to migrate towards it. Microsoft announced its office package as Cloud, which can prevent people moving from Windows to Linux. As this drift is escalating in an exponential rate, the cloud environ...

متن کامل

Fuzzy retrieval of encrypted data by multi-purpose data-structures

The growing amount of information that has arisen from emerging technologies has caused organizations to face challenges in maintaining and managing their information. Expanding hardware, human resources, outsourcing data management, and maintenance an external organization in the form of cloud storage services, are two common approaches to overcome these challenges; The first approach costs of...

متن کامل

Wireless Optical Communications Through the Turbulent Atmosphere: A Review

In the past decades a renewed interest has been seen around optical wireless communications, commonly known as free-space optics (FSO), because of the ever growing demand for high-data-rate data transmission as to a large extent current applications, such as the high-definition (HD) contents and cloud computing, require great amount of data to be transmitted, hence, demanding more transmission ...

متن کامل

Attribute-based Access Control for Cloud-based Electronic Health Record (EHR) Systems

Electronic health record (EHR) system facilitates integrating patients' medical information and improves service productivity. However, user access to patient data in a privacy-preserving manner is still challenging problem. Many studies concerned with security and privacy in EHR systems. Rezaeibagha and Mu [1] have proposed a hybrid architecture for privacy-preserving accessing patient records...

متن کامل

Wukong: A cloud-oriented file service for mobile Internet devices

Along with the rapid growth of heterogeneous cloud services and network technologies, an increasing number of mobile devices use cloud storage services to enlarge their capacity and share data in our daily lives. We commonly use cloud service client-side software in a straightforward fashion. However, when more devices and users participate in heterogeneous services, the difficulty of managing ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2015